Mood Board: Pencil Holder Together-er

Just realized I never posted a mood board.. so here it is

Clocked magic person

Norcal T-shirt back V1

3D Engineering Project: "Pencil Holder Together-er"

3D Printing Signage Project

Camera Model Project 2 Re-Render

Starwars Vehicle Design

Camera Model Project

Cornell Box

War Machine

Event Poster Design

Porfolio Cover 3

Album Cover Design

Logo Writing Assignment: History of the Google Logo

History of the Google Logo

   

     For my logo design research writing assignment I chose to research the history of the google logo. As I am sure everyone is aware, Google is one of the most famous and most popular companies in the history of the world. In fact, it is ranked #2 just behind Apple. Being that it is such a huge company, its brand and logo are both extremely important and influential. 

     Google's logo has gone through roughly seven to eight changes and variations since it was founded on September 4th, 1998. But out of these seven changes, three of them stood out to me as the most distinct. We'll start in 1998, this first logo was created by Larry Page using a graphics program by the name of "GIMP". As you can tell, this logo has an exclamation point, and the color pattern was supposed to follow a primary color palette pattern but instead of having the "l" be a yellow, they changed it to a green, which is a secondary color. This was said to follow Google's brand DNA in that "it doesn't follow the rules". The next change was made in May, 1999 and consisted of a new, thinner, typeface. Also, the exclamation face was removed from before. This version of the logo would remain the same for about 11 years till the drop shadow was removed from the letters. In September 2013, Google went to more of a modern approach to their logo with a flatter design, and no more shadows or highlights. And recently, on August 31st, 2015 (Almost 4 months ago) Google, changed their logo once again, but this time it fashioned a completely different sans-serif typeface with a more geometric look to it rather than their old serif font which had a more playful look to it.

Final Logo Development: 3 Sketches

Identity Package [Light]

Identity Package [Dark]

Logos

Package Design: Goblin O's

Logo & Branding Notes

Logo and Branding

Brand?

-the "perceived" emotional corporate image as a while, it is the reputation both claimed and perceived

****Perceived emotional corporate image as a whole****

Branding?

-Their public image

-A designer can create the framework for a brand, colors, fonts, artwork style, etc.

    audience completes brand through an emotional reaction.

Ex. Apple

-humanist image

Identity

-corporate identity is comprised of the visual aspects that form the brand

-close attention is paid to executing a consistent experience for the viewer

-Corporate identity includes strict usage of: colors, fonts, graphic elements etc.

-Include logo, logo variations, business cards etc.

* * * *Visual aspects that form part of the overall brand Identity Design****

Logo

-logo is for identification

-is the simplest way a company or organization can represent itself, through the use of a mark or icon

****Identifies a business in its simplest form via the use of a mark or icon****

Logo design

Vector Art

-Create logo's as vector art because its flexible powerful and easily editable, this is important when clients want the make changes

-Vector art can be scaled up infinitely without losing quality

-Looks good in multiple forms ex. black & white

Pencil to Vector

-Creating a logo design require many phases

-Many meetings and review sessions are required to arrive at a design that works

-Converting to a simple pencil sketch to vector art requires establishing graphic style, color, line, shape and typography

Final Art: Graphic Style

-Decide what your "graphic style" will be

Sleek, Bold, Simple, Cartoony, Playful etc.

Line Quality

-Line Quality refers to the smoothness and precise nature of your lines

-Use the Pen Tool to create perfect smooth lines

-Take your time with this part, keep trying

-Stroke Palette

    Line Shape

    Art Brushes

Color

-Extremely important

-Color makes a huge difference, use colors that are appropriate for you design

Logo desing rules

memoriable

scalable

black and white

Design Styles

1) Typeface Focused

-Relies of a typeface to create the logo design, creativity is utilized in the proximity, contrast, color,       customization or the letter forms

2) Mixing Typeface

-Uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style

3) Typeface plus Graphic Element

-Uses simple graphic elements in addition to the typeface to create an emphasized and balanced design Graphic elements remain abstract

4) Typeface plus shapes/symbols

-an even balance between art and typography is achieved in this style

5) Graphic Focused Design

-Elements are the focus or dominant aspect of the design, the typeface plays a supporting role