Package Design: Goblin O's

Logo & Branding Notes

Logo and Branding

Brand?

-the "perceived" emotional corporate image as a while, it is the reputation both claimed and perceived

****Perceived emotional corporate image as a whole****

Branding?

-Their public image

-A designer can create the framework for a brand, colors, fonts, artwork style, etc.

    audience completes brand through an emotional reaction.

Ex. Apple

-humanist image

Identity

-corporate identity is comprised of the visual aspects that form the brand

-close attention is paid to executing a consistent experience for the viewer

-Corporate identity includes strict usage of: colors, fonts, graphic elements etc.

-Include logo, logo variations, business cards etc.

* * * *Visual aspects that form part of the overall brand Identity Design****

Logo

-logo is for identification

-is the simplest way a company or organization can represent itself, through the use of a mark or icon

****Identifies a business in its simplest form via the use of a mark or icon****

Logo design

Vector Art

-Create logo's as vector art because its flexible powerful and easily editable, this is important when clients want the make changes

-Vector art can be scaled up infinitely without losing quality

-Looks good in multiple forms ex. black & white

Pencil to Vector

-Creating a logo design require many phases

-Many meetings and review sessions are required to arrive at a design that works

-Converting to a simple pencil sketch to vector art requires establishing graphic style, color, line, shape and typography

Final Art: Graphic Style

-Decide what your "graphic style" will be

Sleek, Bold, Simple, Cartoony, Playful etc.

Line Quality

-Line Quality refers to the smoothness and precise nature of your lines

-Use the Pen Tool to create perfect smooth lines

-Take your time with this part, keep trying

-Stroke Palette

    Line Shape

    Art Brushes

Color

-Extremely important

-Color makes a huge difference, use colors that are appropriate for you design

Logo desing rules

memoriable

scalable

black and white

Design Styles

1) Typeface Focused

-Relies of a typeface to create the logo design, creativity is utilized in the proximity, contrast, color,       customization or the letter forms

2) Mixing Typeface

-Uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style

3) Typeface plus Graphic Element

-Uses simple graphic elements in addition to the typeface to create an emphasized and balanced design Graphic elements remain abstract

4) Typeface plus shapes/symbols

-an even balance between art and typography is achieved in this style

5) Graphic Focused Design

-Elements are the focus or dominant aspect of the design, the typeface plays a supporting role

Kellogg's Frosted Drakes

Porfolio Cover (2)

EARL

Portfolio Cover Design

Typeface