Brand?
-the "perceived" emotional corporate image as a while, it is the reputation both claimed and perceived
****Perceived emotional corporate image as a whole****
Branding?
-Their public image
-A designer can create the framework for a brand, colors, fonts, artwork style, etc.
audience completes brand through an emotional reaction.
Ex. Apple
-humanist image
Identity
-corporate identity is comprised of the visual aspects that form the brand
-close attention is paid to executing a consistent experience for the viewer
-Corporate identity includes strict usage of: colors, fonts, graphic elements etc.
-Include logo, logo variations, business cards etc.
Logo
-logo is for identification
-is the simplest way a company or organization can represent itself, through the use of a mark or icon
****Identifies a business in its simplest form via the use of a mark or icon****
Logo design
Vector Art
-Create logo's as vector art because its flexible powerful and easily editable, this is important when clients want the make changes
-Vector art can be scaled up infinitely without losing quality
-Looks good in multiple forms ex. black & white
Pencil to Vector
-Creating a logo design require many phases
-Many meetings and review sessions are required to arrive at a design that works
-Converting to a simple pencil sketch to vector art requires establishing graphic style, color, line, shape and typography
Final Art: Graphic Style
-Decide what your "graphic style" will be
Sleek, Bold, Simple, Cartoony, Playful etc.
Line Quality
-Line Quality refers to the smoothness and precise nature of your lines
-Use the Pen Tool to create perfect smooth lines
-Take your time with this part, keep trying
-Stroke Palette
Line Shape
Art Brushes
Color
-Extremely important
-Color makes a huge difference, use colors that are appropriate for you design
Logo desing rules
memoriable
scalable
black and white
Design Styles
1) Typeface Focused
-Relies of a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization or the letter forms
2) Mixing Typeface
-Uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style
3) Typeface plus Graphic Element
-Uses simple graphic elements in addition to the typeface to create an emphasized and balanced design Graphic elements remain abstract
4) Typeface plus shapes/symbols
-an even balance between art and typography is achieved in this style
5) Graphic Focused Design
-Elements are the focus or dominant aspect of the design, the typeface plays a supporting role
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