Elements and principles
Design/art elements, basic hits of visual image
Prnciples of design and art govern the relationships of the elements used and organize the composition as a whole
Imagery, art, design, photography, are composed of elements that can be broken down and analyzed by its visual
Design Elements:
-Space
-Line
-Color
-Shape
-Texture
-Value
-Balance
Space
can exist in 2 or 3 dimensions
can refer to positive space or negative space
foreground mid or background elements
Line
-can vary in thickness, texture, direction
-has to be longer than it is thick to be a line
Color
Geometric/Organic/Abstract
Texture
value
gives illusion that object has depth, or occupies space
Balance
Design Principals
-Unity
-Variety
-Repetition
-Harmony
-Proximity
-Proportion
-Functionality
-Emphasis
Unity
-creates sense of order, consistency in size and shape
-Proximity can create a sense of unity, and can also show lack of unity
Variety
-Similar yet different elements
Repetition
-self explanatory
Harmony
-similar elements being used and repeated
Proximity
-organization of information (business letter demo)
Proportions
-able to create visual illusion-depth
-can also change perception
Emphasis (focal point)
-focus of picture
Functionality
-playfulness in a picture, idea
