Design Elements notes

Elements and principles

Design/art elements, basic hits of visual image

Prnciples of design and art govern the relationships of the elements used and organize the composition as a whole

Imagery, art, design, photography, are composed of elements that can be broken down and analyzed by its visual

Design Elements:

-Space

-Line

-Color

-Shape

-Texture

-Value

-Balance

Space

can exist in 2 or 3 dimensions

can refer to positive space or negative space

foreground mid or background elements

Line

-can vary in thickness, texture, direction

-has to be longer than it is thick to be a line

Color

Geometric/Organic/Abstract

Texture

value

gives illusion that object has depth, or occupies space

Balance

Design Principals

-Unity

-Variety

-Repetition

-Harmony

-Proximity

-Proportion

-Functionality

-Emphasis

Unity

-creates sense of order, consistency in size and shape

-Proximity can create a sense of unity, and can also show lack of unity

Variety

-Similar yet different elements

Repetition

-self explanatory

Harmony

-similar elements being used and repeated

Proximity

-organization of information (business letter demo)

Proportions

-able to create visual illusion-depth

-can also change perception

Emphasis (focal point)

-focus of picture

Functionality

-playfulness in a picture, idea